Here are some of our latest product news and updates for agencies and brands.
P&G’s People’s Choice Awards sees record year for votes
Check out our case study to learn how Procter & Gamble Entertainment’s People’s Choice Awards saw a record year for votes after using Facebook to create a deeply social online experience. People could vote for their favorite entertainer via on the People’s Choice Page or website. An app enabled the “ballot” on Facebook to prepopulate based on people’s likes and interests. The app also showed which friends shared similar entertainment interests. Using Premium ads to drive awareness, the campaign resulted in more than 50 million votes from Facebook—more votes than any other social media—and a record year for the show.
Best practices for the Facebook App Center
Check out our best practices for featuring your brand’s app in App Center, a new destination where people can browse new social apps and rediscover their favorites. The checklist highlights some of the most important things to consider when you’re creating your app detail page.
Test Premium campaign ideas and share them with colleagues or clients
We recently launched the first version of the Facebook demo tool, an app designed to help you mock up how premium ads will look to people when they’re using Facebook. The tool makes it easy to visualize the different Facebook placements you can create from your Page content using Facebook Premium. Visit the app to start building demos and check out our recent blog post for more information.
Reminder: FBML to be removed June 1, 2012
Join us: Measuring success in the connected world
Tune in to our Marketing Talks Live next Wednesday May 30 at 11 am PDT (2 pm EDT) to watch Facebook measurement expert Fred Leach discuss his approach to measuring social campaigns. Fred will talk about the fundamental metrics that marketers should be looking at on Facebook and on the rest of the web. Submit your questions here for the live Q&A following the presentation.