Local businesses have always relied on word-of-mouth recommendations to gain new customers and grow their sales. Whether they’re a new restaurant in the neighborhood, a favorite salon, or a trusted tailor, small businesses often depend on social endorsements to get discovered.
And recommendations from friends become even more important when people are on the go. In fact, 150 million people visit Pages on Facebook every day globally. And in the US, over half of visitors to Facebook Pages are visiting them from a mobile device.
Today we're pleased to announce updates to Nearby, accessed via the Facebook mobile app: now, in addition to showing which friends have checked in at a particular place, Nearby helps people discover places near them based on their friends’ recommendations. People can explore by category (ex: restaurants or hotels); connect to businesses directly from their phone (by liking, checking in, calling, or getting directions); rate the places they visit via a five-star system; and share their recommendations with friends.
If you have a Page on Facebook with a location, your business now has another way to be discovered.
When someone looks for a place, the results that appear in their Nearby list are based on things like their friends' recommendations, ratings, check-ins, and likes. If you're a business with a physical location, here's what you can do to ensure your place is more easily discoverable in Nearby:
Update your Page to include all of your basic information, including your address, store hours, phone number, and details about your business in the About section
Update your category to make sure you appear when people are looking for your specific type of business
Encourage your consumers to like, check into, rate, and recommend your place
Nearby is available on the Facebook app for both iOS
. For more information on Nearby, click here