Here are some of our latest product news and updates for agencies and brands.
Updates to Page Insights
We’re making changes to Page Insights to better capture the viral, organic, and total impressions generated when you post on your Page. The updates are designed to give you more insight into what happens when people engage with your Page posts and share them with their friends. If someone shares a Page post, we'll attribute impressions of those shares to impressions from the original Page post. We'll also be capturing Page post impressions on an ongoing basis. Previously, if a post received impressions after 28 days, those numbers weren’t captured. The new data will be reflected in the next few days in Page Insights for all Pages. Read our Page Insights guide to learn more.
Cathay Pacific reaches nearly 30 million friends of fans on Facebook
Check out our latest video case study on Cathay Pacific to learn about its unique “Travel The World in 80 Days” campaign. Instead of telling people about all of its exciting destinations, the Hong Kong-based airline used Facebook to find the perfect brand ambassador to do the job. Cathay ran Facebook Ads to find the right person. The winner, Michael Corey from Canada, embarked on an 80-day adventure around the world and posted about his journey on Facebook as he went. The airline says that Facebook has enabled it to reach the right consumers by country, age and gender like never before. And thanks to its more than 124,000 fans, the airline can now reach nearly 30 million of their friends.