Making apps more social with Facebook platform for mobile

Making apps more social with Facebook platform for mobile

Here are some of our latest product news and updates for agencies and brands.

Build an audience for your app through Facebook platform for mobile
Wondering how to use Facebook platform for your brand’s mobile application? Check out this video demo for more on connecting people with your brand across any device. Using Facebook platform for your mobile app allows people to spread the word about your app with their friends through notifications, news feed and timeline. This can lead to more traffic, better discovery and more engagement.  

PepsiCo India achieves 60% share of voice online
Watch our case study on PepsiCo India’s campaign on Facebook around the 2011 Cricket World Cup during which the brand achieved 60 percent share of voice online. As part of the “Change the Game” campaign, PepsiCo India released seven new television spots on Facebook before airing them on national television. The move led PepsiCo India’s fans to share the clips with their Facebook friends, creating buzz for the campaign before the official launch. The first spot alone was shared more than 10,000 times within the first hour of premiering on Facebook.
 

Tags: case study     mobile     platform    

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