As part of our ongoing investment in Page Insights, we recently completed a comprehensive engineering audit of the product. During this audit we uncovered bugs that impacted impression and reach reporting. We have confirmed that these issues impacted reporting only and not delivery. Ad Insights were not impacted by these bugs.
- Total reach to stay the same or increase for most Pages
- An increase in paid reach if you ran News Feed ads
- An increase or decrease in organic reach, depending on many factors such as the composition of your fan base, when and how often you post and your spending patterns
- A change in metrics computed from reach and impressions, such as engagement rate and virality
- We know that accurate data is fundamental to building and improving your Facebook presence. We are taking this very seriously. We have already put a number of additional quality and verification measures in place to prevent future bugs and resolve them quickly if they arise.