Here are some of our latest product news and updates for agencies and brands.
Facebook Offers is a new way to reward fans
Facebook Offers lets businesses offer coupons and specials to fans through posts that appear in people’s news feeds on both desktop and mobile, as well as through posts that are promoted as sponsored stories. Fans will be able to redeem Offers via email or on a mobile device. Offers is currently in beta and is available to a limited set of Pages in New Zealand, Singapore, Australia, Japan, and Turkey. We plan to launch Offers more widely in the next few weeks. Please contact your Facebook representative for more information on how to get started with your first offer.
1-800-FLOWERS.COM uses Facebook to connect with its customers
Watch our case study on 1-800-FLOWERS.COM to learn how the brand is using Facebook to interact with customers in the same personal way as when it had just opened its first brick-and-mortar store. With all the real-time conversations happening on Facebook, the brand is able to put people at the center of its business. In the weeks leading up to Mother’s Day, the brand asked moms to like the products on its Facebook Page that they wanted to receive for their special day. The four of the five most liked products in that campaign ended up being the top-selling products for the brand's Mother’s Day season.