Facebook Exchange in Desktop News Feed Moves Into Beta

After a successful alpha with Nanigans, Mediamath, and Tellapart, desktop Page Post Link Ads are moving into beta on Facebook Exchange (FBX)—a solution for direct response campaigns where the targeting, conversion objective and measurement are outside of Facebook.

Starting today, additional businesses via Qualified DSPs can scale their FBX efforts from the Right Hand Side to the most engaging place on Facebook: News Feed. All Qualified DSPs received beta access and now have the opportunity to begin implementing desktop Page Post Link Ads. 
In this beta, DSPs can implement all types of campaigns, including those with product-specific creative, by creating Unpublished Page Posts and selecting the right one for the right user at the right time. We are working on integrating FBX realtime dynamic creative functionality (highly-customized and/or optimized ad creatives that allow on-the-fly creative modification) for the Link Page Post Ad Format.
For a list of Qualified DSPs, visit www.facebook-pmdcenter.com/fbx. For more information on how to prepare for desktop Page post link ads in FBX, reach out to your Facebook account team.


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