At Facebook we believe businesses will be better in a connected world. That's why we connect 800 million people and their friends to the things they care about using social technology to drive business growth. This week at Advertising Week, we're excited to share how our latest products, research and partnerships are enabling businesses to build essential connections with their customers. Here's a preview of two new products we'll be announcing:
New Page Insights
Facebook Pages are where businesses connect with people. We've heard from brands and agencies that you want more guidance on what to put on your Pages so that the conversations you have with people get shared more often and reach more people. With the new Page Insights, you will now be able to:
- Assess the performance of your Page through new metrics such as Friends of Fans, People Talking about This, and Total Reach
- Understand which content resonates with your audience by getting access to detailed analytics on reach, engagement and virality for each of your posts and
- Optimize your publishing strategy so that people are more likely to tell their friends about your Page
And because the number of people talking about a Page is a good way to understand how engaging a Page is, this number, the amount of people "Talking About This," is now going to appear on all Pages below the fan count. Now people visiting a Page can, at a glance, get a good sense of how engaging the Page is based on the number of people talking about it.
Expanded Premium Ads
The new expanded Premium Ads offer a more engaging way to reach both fans and non-fans that puts your Page posts on the Home Page, in front of your ideal audience. When people have friends who are fans of your Page, your ad will expand to show what people are saying about your brand alongside your brand's message, all in one. The expanded Premium Ad creates a seamless experience between interactions on your Page, in your ad, and in the News Feeds of people and their friends.
Please note that although we are announcing these products, they will not be available until the following week or so. If you can't join us in person for Advertising Week for these announcements and more, please join us via live stream. You can find more information and RSVP here.