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The true value of Facebook comes from building loyalty and driving sales.
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Speaking about subjects related to your brand is the best way to generate engagement.
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ComScore research confirms that fans and their friends are a brand’s most valuable customers.
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How can we as an industry tie social marketing back to business metrics in ways that allow for cross-platform comparability?
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Today, comScore released The Power of Like Europe: How Social Marketing Works for Retail Brands.
