Small business owners are constantly looking for new customers and engaging with the ones they already have to foster loyalty. In a recently published book, "The Facebook Guide to Small Business Marketing," author Ramon Ray of Smallbiztechnology.com shares his insights into how small business owners can use Facebook to achieve their goals and grow their sales. 

1. Stop trying to make a quick sell: Instead of focusing on getting new fan likes, post content that will increase the engagement of your target audiences (photos, polls, questions). Use Page post targeting to refine your message to the segments that would want to hear from you most regarding that posted content.
2. Bring your Page's Timeline to life: Post frequently relevant content to your Facebook Page's Timeline and make it a social destination for your audience. Pin important tips to the top of your Page; change your cover photo out regularly; and make your customers your experts by getting them to weigh in on the questions you post.
3. Promote those "must-see" posts: For those posts that are getting really good fan interaction, consider promoting them (click "promote" underneath the post) to your fans and friends of your fans. Since you know the post's content is engaging, why not spread the word even more about your business?