Here are some of our latest product news and updates for agencies and brands.

Reach more people on the go with sponsored stories on mobile
At fMC we announced that your brand can now reach more people on the go. Sponsored stories that appear in people’s news feeds on desktop will also appear on their mobile phones. Sponsored stories promote organic interactions between people and your brand, so there’s a better chance that people will hear about you via their friends. Sponsored stories in news feed on mobile is currently available in all global regions.

Mobile is a great place for your brand to share its story as more than 480 million people access Facebook monthly on their phones. Sponsored stories on mobile are available through Premium on Facebook, which offers distribution on the right-hand side of homepage and in news feed on desktop and mobile. The best way to increase the likelihood of delivery in news feed is to create engaging content on your Page, as sponsored stories in news feed cannot be purchased separately. Read our Premium on Facebook guide to learn more.

Hyundai uses Facebook to launch new vehicles globally
Watch our latest case study video to learn how Hyundai used Facebook to help launch new vehicles across its key markets globally. As part of its launch of the new Veloster model, the brand put people at the center of its marketing effort, inviting fans to create videos with the theme “expect the unexpected.” Fans then voted to select the best video, which appeared in an ad on the Facebook homepage. In 2011, Hyundai Worldwide gained more than 1.5 million fans, enabling the brand to now reach 215 million people who are friends of its fans with its brand messages.