Here are some of our latest product news and updates for agencies and brands.
Admin permissions and Page post scheduling help you better manage your Page
We’ve rolled out new features designed to allow you to more effectively manage your Facebook Page. Admin permissions let you set different permission levels for your Page admins. With five different permission levels—manager, content creator, moderator, advertiser, and insights analyst—you can easily control which admins can post content, manage other admins or perform other key tasks. And, to make it easier to manage content on your Page, there’s now Page post scheduling. With this new feature, you can schedule your Page posts up to six months in advance.
HBO Poland uses Facebook to raise awareness of Game of Thrones
In Game of Thrones, seven noble families are passionate about controlling the mystical land of Westeros. To find fans who would be similarly passionate about watching the show, HBO Poland recently ran a campaign on Facebook. Check out our case study to find out how the premium television company used large ads buys called reach blocks to create excitement before the premiere and to remind people to watch the first episode. Some 4.5 million people in Poland ended up seeing the ads on Facebook. The result? Their intent to watch the show increased 14 points on average, according to Nielsen.