RETURN TO ALL ARTICLES

RSS Subscribe to RSS

POPULARRECENT
  1. New ways for people to discover your business with Nearby
  2. Facebook Offers Now Available Globally
  3. Lookalike Audiences: A New Way to Reach Potential Customers
  4. Logout Page offers high impact for brands on Facebook
  5. Introducing Graph Search: Help People Discover your Business
  1. Facebook Exchange in Desktop News Feed Moves Into Beta
  2. Promoted Page Likes Now Available Globally
  3. Announcing the Winners of the 2013 Facebook Studio Awards
  4. Announcing the UK Advisory Board
  5. Announcing a New Mobile Layout for Facebook Pages
Popular Tags

Measuring Success: Cross-Publisher Effectiveness

Measuring Success: Cross-Publisher Effectiveness

In today's complex media landscape, marketers want to know how to move beyond media silos to measure holistically across publishers.

James Dailey from Facebook’s measurement team and Rob Gatto, president of Aggregate Knowledge, met up recently to discuss how to approach consistent, cross-publisher advertising measurement. According to James and Rob, the key metrics that matter are reach and overlap, cost per unique user reached, and each buy’s contribution to actual business metrics like sales. 
 
Key takeaways from their discussion include:
  • Holistic, consistent measurement across platforms is key to understanding ad effectiveness
  • Focusing on business outcomes rather than only media metrics like clicks is also critical
  • The tools exist today to gain intelligence quickly, make decisions, and take action
Watch the 15-minute talk to learn more:
 

 
 

Tags: measurement & insights    

Hide Comments

Comments: