Here are some of our latest product news and updates for agencies and brands.
Locations tab will make it easy for people to find your business
We’re updating the Locations tab on the new Pages to make it easy for people to find your business. If your brand has multiple locations, people will be able to visit the Locations tab on your Page and search for your stores by ZIP code or city. For more information on Pages, please read our Pages guide.
BT lets people participate in the creation of its brand story
Check out our latest video case study to learn about BT’s recent campaign on Facebook that invited people to weigh in on wedding decisions for characters from its long-running TV spots. People’s votes shaped how the ceremony played out in the actual commercial, letting them become active participants in creating the telecom brand’s story—not just passive observers of the TV spots. To engage the public, BT posted videos on its Page presenting the choices—a traditional lace, “Swan Lake” or 1930s vintage style for Jane’s dress, for example. Then it used four Premium Ad campaigns to gather votes from people on Facebook. As a result, some 460,000 people voted and campaign awareness increased by 10 points.