Here are some of our latest product news and updates for agencies and brands.
Logout Page offers another high-impact placement on Facebook
Looking for a high-impact placement for your summer promotion or your back to school campaign? The logout experience on Facebook enables you to feature your message on the Page that more than 36 million people in the U.S. see every day when they log out of Facebook. The logout experience video unit is designed to let you distribute a video post from your Page at the end of a user’s experience when they are looking for something new. With the logout experience link, you can show a link post from your Page driving to a destination on or off of Facebook. The logout experience is available as a Premium package showing your content at logout, on the right-hand side of homepage and in news feed on desk top and mobile. Contact your Facebook representative for more information.
Updates to our self-service tool make it easier to reach your customers
Over the past weeks, we’ve been experimenting with ways to improve the self-service tool that some of you may have seen. We have now implemented these updates to make it even easier for you to reach your customers with your message. Among some of the changes, “Broad Category” and “Precise Interest” targeting can now be used together to target very specific types of potential customers. For example, you can display ads to people who list “Cooking” as a “Precise Interest” and who are parents of 4- to 12-year-olds as part of their “Family Status” Broad Category. With Broad Category targeting, you can now also reach users on specific mobile devices such as iPhone or Android. “Objective” helps you optimize the delivery of your promotion to reach your business objectives. For example, you can chose “Page likes” if you want people to connect with your Page or “app installations” if your goal is to encourage people to click on your app.
Applebee’s sees a more than 3X ROI on Facebook
Check out our case study to learn how Applebee’s used Facebook to raise awareness of its low-calorie entree items. The casual dining chain made its Facebook Page the hub of its Facebook campaign, using Facebook Ads to drive people to its Page where they could read menus and learn about special promotions. The brand conducted a study to determine return on investment by looking at factors including sales, traffic, price by item and marketing inputs. The brand saw a 3 percent increase in sales for the first quarter of 2011 from the integrated campaign that included Facebook. It also saw a greater than 3X return on investment from Facebook Ads, which outperformed other paid digital ads.