Join us on Wednesday, June 13th at 11am PT (2pm ET, 6pm GMT) as we discuss the six steps businesses should take to incorporate social marketing into their brand-building strategies:
Articulate: Define the brand’s social identity so you communicate in a unique, compelling, and authentic voice.
Connect: Find you best and most likely customers and give them a reason to like or follow you in social channels.
Engage: Interact with people by making brand communications and content more personally relevant and participative.
Influence: Inspire and enable people to share stories and messages about your brand.
Integrate: Build social into the brand and product experience to make it more cohesive and useful.
Rejuvenate: Use insights from social channels to continuously monitor your brand’s health and improve the brand experience.
Speaker: Kim Gould, Marketing Communications
Time: Wednesday, June 13th at 11am PT (2pm ET, 6pm GMT)
The discussion will be followed by a live Q&A with questions from our online audience. Please RSVP and post questions in advance on the event wall.