Whoa, it’s almost June. In the brief calm between Creative Week and Cannes, we wanted to take a moment to highlight some of the winning work from this season’s award shows.
Winners in the 2012 CLIO Facebook Integrated Media category came from agencies and clients large and small—including global brands and one very socially active Swiss village.
American Express, CP+B and Digitas were recognized for their work on Small Business Saturday (also winner of the 2012 Facebook Studio blue award and a gold One Show Pencil). Together, they created social marketing tools to help small businesses make the day their own and drive traffic to their stores. Now in its second year, Small Business Saturday has continued to deliver results for small businesses and for American Express, and the day is now a fixture on the holiday shopping calendar.
Also a CLIO winner, agency Jung von Matt helped put Obermutten, Switzerland on the map. With its “A little village goes global” campaign, a clever Page posting strategy helped Graubunden Tourism double traffic to its website and become one of the most active Facebook Pages in Switzerland. Participation from Obermutten’s 78 residents definitely helped the effort.
Leo Burnett Detroit’s "Book Burning Party" was big hit with juries this season, taking home the Andy for social marketing as well as a CLIO. The campaign used provocative posts to get a simple point across: closing down the community library in Troy, Michigan was effectively the same as burning books. The unconventional campaign helped change the conversation and save the library.
A common trend through much of the winning work: a sustained effort to engage people through compelling Page publishing.
Though we’re fast approaching the halfway mark for the year, there is still time to get in the game. The Facebook Studio Awards call for entries is open: Check out our quick tips to make your submissions stand out, and submit your campaigns by clicking on the “Submit your Work” button on any page of Facebook Studio. Looking for inspiration and some examples of successful submissions? The spotlight is your place.
Good luck to everyone in the countdown to Cannes. If last year is any indication, we bet there are a few Lions hanging out in the spotlight already. ;)