Subscribe to RSSFacebook Studio Live- London
In mid-September, London was calling. Hundreds of agency and industry professionals gathered at the Truman Brewery in East London to attend Facebook Studio Live, an interactive agency event featuring Facebook global leaders who shared our latest strategies for creating campaigns that are social by design. Here are some of the day’s key themes, and some useful links:
Hacker culture—it isn’t just for developers.
Agencies, take the culture of hacking back to your teams, keynote speaker Andrew “Boz” Bosworth, Director of Product Engineering and creator of News Feed, told the audience. He explained that hacking is a way of working that involves ruthlessly eliminating bad ideas, overcoming the usual constraints, and quickly coming to a working solution. Sometimes this means dropping efforts on something good in pursuit of something great. The Facebook adage “What would you do if you weren’t afraid?” can apply to approaching client briefs as much as it can to building technology products.
Stories drive word of mouth at scale.
The broadcast model of marketing has fundamentally changed—the new model is recommendations between friends. That was the message from Brian Boland, Director of Product Marketing, who went on to explain how with Facebook, conversations that traditionally happened offline now happen online and at scale. Marketers have always known that word of mouth is one of the best kinds of marketing. Every day, billions of stories are shared on Facebook, many of them about brands and business. These organic stories drive word of mouth and are extremely effective at getting others to engage and take action. Agencies that help clients create and amplify stories about their brands will continue to come out ahead.
Facebook is a platform with infinite possibilities.
The Facebook platform is a set of technologies that enable people take their friends and the things they care about with them everywhere, said Christian Hernandez, Director of Platform Partnerships in EMEA. This enables people to have more social and personal experiences wherever they are—on the web, Facebook or on mobile. For agencies, this means you can build unique and rich experiences that transform consumer interactions with the brands you work with. In a similar vein, although the dominant media have changed, the core skills of the industry—storytelling, understanding the consumer and providing leadership for the client—remain the same, said Mark D’Arcy, Director of Global Creative Solutions, who stressed that in fact, these core skills are more critical than ever.
Studio Live hackers stay tuned—we’ll be announcing the winners of the challenge here on the Facebook Studio blog soon. Materials from the day are available at the links below, please share them with your teams, and don’t forget to submit your campaigns to Facebook Studio. You can find pictures from the day (we’ll be adding more soon) on the Facebook Studio page.
Thanks again to all who participated and happy hacking!
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