Two announcements from Cannes this week underscore how vital the agency community is to what’s possible on Facebook.
First, we’re pleased to announce the inaugural Facebook Creative Council, which will convene for the first time this week in Cannes. A counterpart to the Client Council announced last year, the Creative Council will serve as a sounding board for identifying top priorities for agency creatives in areas like product, measurement and programs. Members of the inaugural council include a cross-section of creative leaders including: Jeff Benjamin (JWT), Colleen DeCourcy (Socialistic), David Droga (Droga5), Rob Feakins (Publicis), Toshiya Fukuda (777), James Hilton (AKQA), Linus Karlsson (McCann), Amir Kassaei (DDB), Nick Law (R/GA), Mike Lazerow (Buddy Media), Tor Myhren (Grey), Rob Reilly (CPB), Mark Tutssel (Leo Burnett) and Mark Waites (Mother).
Also announced this week, Facebook Studio Edge is a social learning and recognition program that keeps agencies up to date on the latest Facebook’s platform has to offer. Facebook Studio Edge is modular, with 10-15 minute self-guided courses that are focused on a topic such as apps, Pages and ads. Each course is interactive and new courses are updated as needed, so that participants are always up to date on the latest in Facebook marketing best practices. Individuals earn recognition badges as they progress through the modules, and, since it’s built on Facebook Studio, people can now display their Facebook Studio Edge badges alongside the individual case study submissions they have been credited with on the site. Together with the Facebook Studio Awards, these new developments create a powerful platform for individuals from agencies of all disciplines and sizes to show off their expertise in Facebook marketing.
Mark D’Arcy, Facebook’s Global Director of Creative Solutions, made the announcements: “The more Facebook can listen to the agency community and arm them with more information on the latest our platform has to offer, the more creativity we will see come to Facebook.”
Currently, Facebook Studio Edge is open to a limited number of launch partners. Information on expanded availability will be posted here on the Facebook Studio blog over the coming weeks— please stay tuned!