**We’re delighted to announce the winners of the Facebook Studio Live- New York hack challenge. Read on, and watch the video for the announcement of the winning teams.**
During Facebook Studio Live- New York, 15 mixed-agency hack teams competed to find the best solution to a marketing challenge posed by the Ad Council and GLSEN: How can GLSEN use the power of Facebook to spread the message of its Think Before You Speak campaign to the hard-to-reach teenage male demographic? Following a short brief, the teams broke off into groups and put their creative and marketing skills to work.
What is a hackathon?
The teams followed the model of a hackathon—one of the longest-standing traditions at Facebook.
A hackathon is an intense—sometimes overnight—work session. The goal is to find a solution to a problem quickly through a focused effort, without letting a lack of resources or other constraints keep you from getting things done. Ultimately, the objective is to go from “it would be cool if we could…” to “check this out” by quickly creating a working prototype.
At Facebook Studio Live- New York, agency leaders hacked side by side with Facebook employees from the engineering, product, sales and marketing teams to deliver actionable marketing strategies to address GLSEN’s challenge. The result of the hack was 15 great ideas on how to help GLSEN achieve its mission of ending school bullying based on sexual orientation.
A judging panel including members of GLSEN, the One Show, the Ad Council and Facebook reviewed the submissions and we’re happy to announce the two winning teams below. Congratulations and thanks to all who participated. Keep hacking!
Facebook Studio Live- New York: Hack Challenge Winners
“Retrain your brain”
The “Retrain your brain” campaign centers on a Facebook app designed to challenge teenage boys to say something different. People can share the app with friends and challenge other high schools to join the movement. The school with the most participating students will have an NBA player teach their gym class. The proposed campaign leverages the social networks of high school students in GLSEN’s target demographic, and would be supported by locally targeted Facebook Ads, Sponsored Stories and offline community events.
Hussein Fazal, AdParlor
Sarah Lucas, GMMB
Michael Shirley, Euro RSCG
Rebecca Silver, Organic Spread Media
Jack Wellborn, Unicast
“Social cameo” seeks to leverage strong ties between close friends on Facebook. People can use a Facebook app to make a pledge to refrain from using phrases like “that’s so gay.” People who take the pledge will then share a video featuring an NBA player on their Facebook Wall, generating a News Feed story. In the video, the featured NBA player challenges friends to also take the pledge and pass along the message. This strategy relies on connections targeting and Sponsored Stories for applications to help the idea scale.
David Baldwin, Baldwin&
Seth Balliett, Pierce Promotions
Alec Beckett, NAIL
Gene Cornfield, Cameo Stars
Daniel Lammon, MIR
Pum Lefebure, Design Army
Susana Zialcita, Disney
Team video presenters are bolded.