Tips for Ads

If you’ve been on Facebook, you’ve probably seen Facebook Ads. These little guys show up on the right-hand side of the screen, and even though they look unassuming, Facebook Ads can do pretty marvelous things.

For one, Facebook Ads can be highly targeted. Brands can choose who sees their ads based on that person’s likes and interests, age, and location. Which means that if you have an ideal target audience, you can reach them on Facebook. And since people on Facebook use their real identities, you can be sure you’re getting in front of the right audience.

Facebook gives you a lot of different formats to choose from. Many let you dial up engagement by including things like polls, events, videos, or the Like button, and let you feature your fans’ names in ads that appear to their friends.

Sponsored Stories take people’s interactions with your brand, like comments or check-ins, and increase their visibility by displaying them on the right-hand side of pages across Facebook.

Your audience is on Facebook. With Facebook Ads, you have exactly what you need to reach them.