The New Word of Mouth
Why is Facebook such an effective marketing tool? In part, because it has become such an important part of people’s lives. But Facebook also allows people to connect and share with their friends about everything that is important to them, including the brands that they love.
A word of mouth recommendation has always been the most trusted, effective form of marketing. Facebook simply allows the 1 to 1 phenomenon of word of mouth to become scalable. People who like and interact with brands on Facebook can share their interactions organically to their entire network through the News Feed. On average people on Facebook have about 130 friends, and with more than 800 million people on Facebook, each interaction has the potential to create word of mouth at a scale that has never before been seen.