A new award for a new kind of creativity

The days of talking at consumers are over. Businesses thrive when they are connected to people and their friends. Marketing in a connected world requires campaigns that are grounded in social insights, real connections and authentic conversations. We created the Facebook Studio Award to recognize the agencies and brands that are pioneering this shift.

Judging Criteria

The judges will be looking for work that exemplifies the following criteria:

• Is the campaign social? Are people and social interactions at the core of the idea? Does it motivate people to share?
• Does it make full use of Facebook marketing products? Does the campaign take advantage of Facebook's full potential?
• Does it integrate with other media? Is the Facebook idea part of a larger multimedia campaign?
• Does it scale? Is it easy for people to interact with and share your content?

We hope that agencies and brands will submit campaigns that include:

• An inspired, well-executed idea that people want to share
• Ideas with staying power that transform businesses through social technology
• Innovative uses of Facebook that make something happen through sharing

Awards

Facebook Studio will be nominating the four following awards:

With the above criteria as guidelines, the jury will present Facebook Studio Awards to all entries they deem outstanding examples of marketing with Facebook. In addition to earning some new hardware for your shelf, your campaign will also be featured on Facebook Studio in 2012. Best of luck, and may the best campaigns win!